Sai Sri
Interiors
Building the Web3Auth Visual Language From Torus. A rebrand built to scale across a growing product family, a global event calendar, and a team of three designers.
About a year into the rebrand, the pace of the business changed significantly. A product launch every month. An industry event every two weeks. Each requiring booth designs, pull-up banners, social media announcements, swag, digital ads, and video content — all produced consistently, all on brand, all fast.
As the sole brand designer, producing everything from scratch each time wasn't sustainable. I needed to build something that worked without me being the bottleneck every single time.
Over four years, the system powered hundreds of assets across global events, product launches, community campaigns, and marketing channels. The brand stayed consistent through rapid company growth, a product family expansion, and eventually an acquisition by Consensys and MetaMask.
A brand built to move at the speed of the business.
© 2025 Vinay Sagar. All Rights Reserved.